Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age

Rick Mathieson is an award-winning writer, author, speaker and frequent media commentator on the converging worlds of marketing, media and technology. His insights on postmodern marketing have been featured in ADWEEK, Advertising Age, E-Business and on CBS Radio and NPR. His research into next-generation business models has earned praise from USA Today and Dow Jones Interactive. And he has been a featured speaker at industry events such as The Microsoft Leadership Forum, Yahoo's "Branducation" lecture series and The American Management Association's "Corporate Branding" series, and others.

Over the last few years, he has briefed executives from FedEx, Virgin America, AllState, Bloomingdales, Yahoo, MasterCard, Chevron, Hard Rock Cafe, Accenture, HP, IBM, Fair Isaac, Franklin Templeton and many others on trends in marketing and emerging media platforms. And he has served as an advisor to venture capital firms seeking expert opinion on potential investments.

A veteran of the advertising industry, Mathieson currently serves as vice president and creative director for one of Silicon Valley’s most prominent advertising agencies.

As Harvard Business School’s Working Knowledge puts it, Mathieson is a strategic marketing expert whose work “demystifies successful practices in a way that should encourage and inspire other marketers.”