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Successful Local Broadcast Sales
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Successful Local Broadcast Sales

商品資訊

定價
:NT$ 948 元
優惠價
90853
無庫存,下單後進貨(到貨天數約30-45天)
下單可得紅利積點 :25 點
商品簡介
作者簡介

商品簡介

Drawing on 30 years of experience in the field, Weyland (media sales, University of Texas-Austin) shows novice and veteran television, radio, and cable salespeople how to prospect for clients, how to sell against other media, how to overcome call reluctance, and how to collect on bills without losing clients. Negotiation, branding, calculating return on investment, countering objections, and creating customized marketing and advertising proposals are some areas covered. Annotation c2008 Book News, Inc., Portland, OR (booknews.com)

作者簡介

Paul Weyland (Austin, TX) is a sought-after public speaker who presents to nearly 10,000 broadcast salespeople, managers, and station owners a year. He has worked with many state broadcast associations and has been teaching a media sales course at the University of Texas in Austin for seven years.

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優惠價:90 853
無庫存,下單後進貨
(到貨天數約30-45天)

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