商品簡介
Written by a PR consultant and a library director, this text explains how libraries can use marketing strategies to attract both funding and customers. Step-by-step instructions guide readers through each stage of the marketing process, from initial data gathering and goal setting, through the writing and implementation of a marketing plan, and the evaluation of results. A number of reproducible worksheets are provided at the back of the volume. Annotation c2006 Book News, Inc., Portland, OR (booknews.com)
