商品簡介
The guiding principle of this book is that library marketing should focus on the lifestyle of the user, and should demonstrate how the library fits within the daily life of the student. Drawing on 13 years of working in academic libraries, Mathews, the user experience librarian at the Georgia Institute of Technology, offers tips and strategies that academic librarians can use to rethink marketing strategies, focus on students' needs and expectations, and communicate with students. Writing in a conversational style, he describes new ideas for understanding library users, promoting the library as a product, conducting market research, developing brand strategies, and designing messages. Annotation c2009 Book News, Inc., Portland, OR (booknews.com)
