Successful Business Research: Straight to the Numbers You Need - Fast!

Creating or growing a successful business depends on finding critical numbers: market size, industry trends, forecasts, analysis, sales numbers, and more. People need data for business plans, to raise money or writer reports, but trying to locate such numbers can be overwhelming, and few resources exist to show readers how. Now this distinctive book guides readers through each step of the research process. Providing step-by-step guides to the numbers people need, it reveals how to find free data on Internet sites and in libraries, how to navigate them quickly and thoroughly, and then how to interpret and use the data. Screen shots show what the raw data will look like and worksheets further simplify learning and doing. For entrepreneurs, corporate managers, and business school students, Successful Business Research Step-by-Step expertly meets the demand for an easy-to-use business research guide.

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