The answers, as this accessible and gripping book shows, are as intriguing and provocative as the questions. Based on in-depth research and interviews with the key players, Tim Bale explains why the Tories got themselves into so much trouble in the first place and how they were finally able to get things back on track. In the new paperback version, he also explores their inability to win an outright victory at the 2010 election and looks at their decision to share power with the Liberal Democrats. The Conservative Party: From Thatcher to Cameron is a must-read for anyone wanting to understand what makes the Tories tick. And it contains valuable lessons about what to do - and what not to do - for their Labour opponents.
2 Losing the plot: Thatcher to Major, 1989-1997.
3 Tactics over strategy: William Hague, 1997-2001.
4 'Simply not up to it': Iain Duncan Smith, 2001-2003.
5 Like moths to a flame: Michael Howard, 2003-2005.
6 'Cometh the hour, cometh the Dave': the long leadership contest, May- December 2005.
7 'The politics of and': David Cameron, 2005- .
8 Getting the message: a conclusion.
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