THE FACTS OF LIFE：HOW TO BUILD WEALTH AND PROTECTYOUR ASSETS WITH LIFE INSURANCE 2ND EDITION

What are the first two things that come to mind when you think of life insurance? If you thought "death and salespeople," you're not alone. Life insurance is a notoriously complex, confusing, and intimidating subject. But it should be a key element in anyone's financial plan.

The Facts of Life is an easy-to-understand guide to life insurance and its related products for the average Canadian. Through an accessible and engaging story and cast of characters, it explains how to determine how much coverage is enough; where and how to purchase insurance; when to choose one product over another; what policies really mean; tax advantages of certain insurance products; money-saving strategies for Canadians in all income categories; and much more.

With The Facts of Life, you'll learn about the basics of life insurance, the choices you have to make as a financial consumer, and how best to use insurance to protect your family, your business, and even to grow your wealth.

Paul Grimes is a veteran of the insurance industry. In the twenty years he's been in the business, he's done it all, from knocking on doors to sell individual policies to designing new life insurance products and managing the integration of two large insurance companies. Today, Paul is Ontario vice-president of sales for Industrial Alliance, one of Canada's leading life insurance companies. He is a certified financial planner, a chartered life underwriter, and a chartered financial consultant. His dynamic and personable speaking style makes him a sought-after speaker on sales techniques, life and health insurance, and financial planning.
Paul has advised hundreds of Canadian families and businesses on their life and group health insurance needs. He knows the insurance industry inside out, and he's put that knowledge to work in The Facts of Life, using his vast experience to guide Canadians through an increasingly complex market. His insider's knowledge will provide readers with the confidence they need to make informed decisions about life insurance. He lives in Toronto with his wife, Denise, and their sons, Fraser and Spencer.

Susan Goldberg is an award-winning freelance writer and editor, whose work has appeared in a variety of Canadian publications. She lives in Toronto.