滿額折
CUSTOMER-DRIVEN STRATEGY
商品資訊
ISBN13：9780471132172
出版社：JOHN WILEY & SONS;LTD
作者：WALLACE
出版日：1995/05/05
裝訂／頁數：精裝／304頁
定價
：NT$ 2278 元優惠價
：
90 折 2050 元
絕版無法訂購
商品簡介
目次
商品簡介
This indispensable resource presents a straightforward technique to evolve a customer-driven perspective from new product development in order to effectively manage the supply chain. Explains how to leverage continuous improvement initiatives to attain higher levels of performance, create accurate performance measures and maximize the market impact of novel product releases. Includes examples from leading companies.
目次
Is Your Company at Risk?
Strategic Planning--What, Why, Where, and Who.
Breaking the Rules: Zero Trade-Offs.
Customers--The Reason for Being.
People--The Heart.
New Products--The Lifeblood.
Continuous Improvement--The Conscience.
Tactical Planning and Control--The Central Nervous System.
Facilities and Equipment--The Muscle and Bone, Part I. Supply Chain--The Muscle and Bone, Part II.
Measurements--The Vital Signs.
Customer-Driven Strategy--The Brain.
Appendices.
Notes.
Index.
Strategic Planning--What, Why, Where, and Who.
Breaking the Rules: Zero Trade-Offs.
Customers--The Reason for Being.
People--The Heart.
New Products--The Lifeblood.
Continuous Improvement--The Conscience.
Tactical Planning and Control--The Central Nervous System.
Facilities and Equipment--The Muscle and Bone, Part I. Supply Chain--The Muscle and Bone, Part II.
Measurements--The Vital Signs.
Customer-Driven Strategy--The Brain.
Appendices.
Notes.
Index.
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