DOING E-BUSINESS：STRATEGIES FOR THRIVING IN AN ELECTRONIC MARKETPLACE

Strategies for becoming a fully functional E-business

This book provides executives, managers, and entrepreneurs with practical ideas and techniques that will help them improve the way they implement and manage E-commerce and E-business. The authors have been E-business strategy consultants for over a decade, and this book is based on their experiences working with hundreds of Fortune 500 companies and dot com startups. The book is filled with examples of how companies across industries have used the Internet to sell in business-to-business E-marketplaces, as well as direct to consumers, and the problems they have encountered in the process. The book also covers many topics that other E-business books miss, including the impact of the Net's underground economy and how to involve customers emotionally with a Web-based business.

David Taylor and Alyse Terhune (Stamford, CT) founded eMarket Holdings, LLC, an E-business strategy consulting firm in 1999. They have been e-commerce and e-business consultants for over a decade, primarily at Gartner Group, Inc.

DAVID TAYLOR, PhD, has been an e-business strategy and measurement consultant for fourteen years. Prior to cofounding eMarket Holdings in 1999, he was group vice president of e-business for Gartner Group. He started Gartner Group's consulting practice on EDI in 1987 and Gartner's E-Commerce research group in 1988. Before that, Taylor managed business applications software products for AT&T.
ALYSE D. TERHUNE has nearly twenty years' experience in the information technology field. She was a research director at Gartner Group and headed their Electronic Commerce and Extranet Application service prior to cofounding eMarket Holdings with David Taylor. Terhune has provided expert advice and consulting services to thousands of business leaders who are moving from traditional to hybrid online business models.

Acknowledgments.

Introduction.

E-Consumers: Power to the People.

Building E-Motionally Involving E-Businesses.

From E-Tailing to Consumer Automation.

Building and Managing Microbrands.

Can Customer Loyalty Survive the Web?

How to Compete with the Unknown.

Web Channel Conflict.

The End of Fixed Pricing.

Emerging E-Commerce Business Models.

The Evolution of B2B E-Markets.

Collaborative Business Communities.

E-Business Technologies: Realizing Their Potential.

Conclusion: Top E-Business Trends and Practical Strategies.

Appendix: Selected Web Sites Used or Referenced in Our Research.

Index.