滿額折
The Peaceable Kingdom: Building A Company Without Factionalism, Fiefdoms, Fear And Other Staples Of Modern Business
商品資訊
相關商品
商品簡介
作者簡介
目次
商品簡介
"Fresh, provocative, and powerful. Had I read this book before I started building a company of my own, it would have saved me a great deal of time and pain."-Sam Hill, President, Helios Consulting, Coauthor, Radical Marketing and The Infinite Asset
"In this insane world of ephemeral company loyalty and revolving doors to top positions, Stan Richards has clearly outlined exceedingly sane ways for any company to retain star performers by creating an environment that fundamentally rejects office politics."-Dick Hammill, Senior Vice President, Marketing and Advertising, The Home Depot
"For the three decades during which I was building Mullen, my hero wasn't in New York-he was in Dallas. Stan Richards built a quintessentially creative agency from the uncommon clay of courage, generosity, common sense, loyalty, and integrity. If you'd like to be famous, respected, loved, and rich, here's the manual."-Jim Mullen, Founder, Mullen Advertising
"Keeping the creative spirit alive with every member of your team as your company grows should be your highest priority. The Peaceable Kingdom clearly describes how to keep the spirit alive and how to encourage every member of the team to constantly focus on improving the company and its services every day."-H. Ross Perot
The Peaceable Kingdom is a story like no other-one that reveals how a company that admittedly refers to itself as strange and odd nevertheless became one of the most closely watched, respected, and profitable businesses in the advertising industry. This eye-opening book takes you inside the doors of The Richards Group, which managed to survive and prosper in this cutthroat business by defying many truisms not only for ad agencies but for businesses in general. Company founder Stan Richards, along with David Culp, unveils how unconventional methods and a willingness to break down barriers earned them an A client list including Nokia, Home Depot, Motel 6, Fruit of the Loom, Corona, and Chick-fil-A.
Read The Peaceable Kingdom and see how your company-no matter the industry-can follow in their footsteps and build a more harmonious, productive, and prosperous business.
"In this insane world of ephemeral company loyalty and revolving doors to top positions, Stan Richards has clearly outlined exceedingly sane ways for any company to retain star performers by creating an environment that fundamentally rejects office politics."-Dick Hammill, Senior Vice President, Marketing and Advertising, The Home Depot
"For the three decades during which I was building Mullen, my hero wasn't in New York-he was in Dallas. Stan Richards built a quintessentially creative agency from the uncommon clay of courage, generosity, common sense, loyalty, and integrity. If you'd like to be famous, respected, loved, and rich, here's the manual."-Jim Mullen, Founder, Mullen Advertising
"Keeping the creative spirit alive with every member of your team as your company grows should be your highest priority. The Peaceable Kingdom clearly describes how to keep the spirit alive and how to encourage every member of the team to constantly focus on improving the company and its services every day."-H. Ross Perot
The Peaceable Kingdom is a story like no other-one that reveals how a company that admittedly refers to itself as strange and odd nevertheless became one of the most closely watched, respected, and profitable businesses in the advertising industry. This eye-opening book takes you inside the doors of The Richards Group, which managed to survive and prosper in this cutthroat business by defying many truisms not only for ad agencies but for businesses in general. Company founder Stan Richards, along with David Culp, unveils how unconventional methods and a willingness to break down barriers earned them an A client list including Nokia, Home Depot, Motel 6, Fruit of the Loom, Corona, and Chick-fil-A.
Read The Peaceable Kingdom and see how your company-no matter the industry-can follow in their footsteps and build a more harmonious, productive, and prosperous business.
作者簡介
STAN RICHARDS is the founder of The Richards Group, a Dallas-based ad agency that was named Adweek's "Southwest" Agency of the Year in 1984, 1988, 1990, and 1994. In addition, the company has won eleven Clio Awards since its founding in 1976.
DAVID CULP worked for eight years as a writer and creative group head for The Richards Group before becoming a freelance writer. He continues to handle writing assignments for the agency.
DAVID CULP worked for eight years as a writer and creative group head for The Richards Group before becoming a freelance writer. He continues to handle writing assignments for the agency.
目次
Introduction: Tearing Down the Walls.
Tribalism Is Alive and Well -
Let's Kill It.
Barely Managing.
Learning to Function without Dysfunction.
Who Is Stan Richards, and Where Did He Get This Stuff?
Putting More Force in Your Workforce.
Fearless Collaboration, Free Communication, and Other Unnatural Acts.
The Gentleperson's Guide to Making a Killing.
Bizarre Practices of the Financial Kind.
Branding: The Secret to a Business without Barriers.
Turning the Barge.
Acknowledgments.
Index.
Tribalism Is Alive and Well -
Let's Kill It.
Barely Managing.
Learning to Function without Dysfunction.
Who Is Stan Richards, and Where Did He Get This Stuff?
Putting More Force in Your Workforce.
Fearless Collaboration, Free Communication, and Other Unnatural Acts.
The Gentleperson's Guide to Making a Killing.
Bizarre Practices of the Financial Kind.
Branding: The Secret to a Business without Barriers.
Turning the Barge.
Acknowledgments.
Index.
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。