MONEY AND POWER：THE HISTORY OF BUSINESS

The dramatic story of greed, money, power, and the moguls and dynasties that have shaped business

From merchant ships to microchips, industry has been defined by the powerful business leaders who have caused seismic shifts in the growth of commerce. The companion book to the acclaimed CNBC documentary, Money and Power takes readers on a gripping journey following the movement of power from east to west-from the feudal estates of medieval Europe to the halls of modern finance, from the teeming streets of ancient Venice to the serene campuses of Silicon Valley-to tell the story of how business shaped the modern world, and how the goals of a few ambitious people paved the way to the wealth and prosperity shared by so much of the world's population today.

A dramatic narrative focusing on the groundbreakers throughout history-from St. Godric, the twelfth-century monk reviled for his love of money to Bill Gates, the contemporary embodiment of money and power-traces the roots of banking, industry, commerce, and power. Fever-pitch moments in the book center around pivotal figures such as Cosimo de Medici, Philip II, the Rothschilds, J. P. Morgan, the Rockefellers, Henry Ford and others. The authors also extract important lessons about the strategies and tactics used to build these business empires.

HOWARD MEANS is a Senior Editor at Washingtonian magazine and the author/coauthor of several books, including The 500 Year Delta, The Visionary's Handbook, Colin Powell: A Biography, and the novel C.S.A. He has won two William Allen White medals for writing, and his books have been published in over ten countries and appeared on business bestseller lists.
DAVID GRUBIN is a producer, director, writer, and cinematographer who has won eight Emmy awards and three prizes from the Writer's Guild. He has produced over 100 films on subjects ranging from art and history to poetry and science, including the renowned five-part PBS series "Healing and the Mind with Bill Moyers" and the documentaries "LBJ," "FDR," "Truman," "TR: The Story of Theodore Roosevelt," and "Napoleon." Grubin is a recipient of a Guggenheim Fellowship and has been a Montgomery Fellow at Dartmouth College.

Foreword by David Grubin.

Introduction.

St. Godric: God and Profit.

Cosimo de' Medici: Putting Money to Work.

Philip II: Wealth without Wisdom.

Tulipmania: Sharing the Greed.

James Watt and Matthew Boulton: Turning Evolution into Revolution.

The Transcontinental Railroad: Rouges and Visionaries.

J. Pierpont Morgan: The American Colossus.

John D. Rockefeller: Organizing the Octopus.

Henry Ford: Building Cars and the Markets for Them.

Robert Woodruff: The Brand's the Thing.

Time Warner: Turning Opposite Cultures to Common Advantage.

Bill Gates and Cyberspace: The Dematerialized Future.

Acknowledgments.

Source Notes.

Photo Credits.

Index.