滿額折
EUROPEAN CASES IN RETAILING
商品資訊
ISBN13：9780631207306
出版社：JOHN WILEY & SONS;LTD
作者：DUPUIS
出版日：1999/01/09
裝訂／頁數：平裝／304頁
定價
：NT$ 2620 元優惠價
：
90 折 2358 元
絕版無法訂購
商品簡介
作者簡介
商品簡介
This new casebook on retailing contains seventeen new cases illustrating the key issues facing European retailers today.
作者簡介
Marc Dupuis is a marketing and retailing professor at the Paris Graduate School of Management (ESCP Group). He has been visiting professor at universities in Russia, the USA and Asia, and is the author of many books and articles. As a consultant, he remains in close contact with retailers and their suppliers.
John Dawson is professor of marketing at the University of Edinburgh and is visiting professor at ESADE, Barcelona. He has been visiting professor at universities in the USA, Australia and Japan and has been actively involved in researching retail issues for thirty years. His research interests are in international retailing, distribution channel relationships and public policy issues in retailing.
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