商品簡介
Learn to can better meet the needs of the new consumer-driven marketplace. Strategies for the New Health Care Marketplace--written by a team of acclaimed experts--examines the factors changing today's health care system: the growth in demand for services, the increasing influence of consumers on how services are provided, and the dramatic new advances in treatment made possible by technology.
作者簡介
DEAN C. CODDINGTON is with McManis Consultants. He has co-authored five books and written numerous articles on health care. ELIZABETH A. FISCHER is with McManis Consultants. KEITH D. MOORE is CEO of McManis Consultants.
目次
Foreword
Roger L. Gilbertson, M.D.
Part One: Understanding the Health Care Marketplace.
An Environmental Assessment of Today's Health Care Marketplace.
Quality of Care and the Informed Consumer.
Service, Convenience, and Access.
Affordability, Choice, and Personal Relationships.
Innovation in Health Care: The Next Wave.
Part Two: Health Care Delivery and Financing Systems: Developing Strategies in Anticipation of Fundamental Change.
Strategies for Physicians and Medical Groups.
Strategies for Physician Networks.
Strategies for Hospitals and Multihospital Systems.
Strategies for Academic Medical Centers and Specialty Hospitals.
Strategies for Integrated Health Care Systems.
Strategies for Other Types of Health Care Services.
Strategies for Health Plans.
Part Three: Positioning Health Care for the Twenty-First Century.
Leadership and Management in the New Health Care Marketplace.
Governance in Health Care.
Health Care Marketing, Mass Customization, and Branding.
Part Four: The Future of Health Care: Essentials for Success in the New Consumer-Oriented Marketplace.
Successful Health Care Organizations of the Future.
Health Care Myths and Realities.
Appendix: Planning for the New Health Care Marketplace.
References.
Index.
