SINO-SHIFT：HOW CHINA WILL SHAPE THE FUTURE OF AMERICA AND THE MODERN WORLD
商品資訊
ISBN13：9780470828861
出版社：JOHN WILEY & SONS;LTD
作者：CHENG
出版日：2011/08/23
裝訂／頁數：精裝／216頁
規格：24.1cm*15.2cm*2.5cm (高/寬/厚)
商品簡介
For anyone who wants to better understand China and its economic and political relations to the West, On Equal Terms offers front-row insight. Exploring China's state-capitalist economic model and the unique qualities and ideals of Chinese culture that can make difficult for Westerners to understand its approach to business interactions, the book looks to the future, explaining how China and the United States can cooperate to solve some of the world's major problems.
Covering the extraordinary changes taking place in China and China's relationship with America and the West over ten powerful chapters, the book looks at China's state-capitalist model of governance, how history affects her behavior in foreign policy, how China is emerging as an economic world power, that products are not made but assembled in China, that China is not one big market but many markets, and much more.
- Provides an inside view on the future of China and America from an expert with personal experience on both sides of the story
- Explains the sometimes mysterious worlds of "Guanxi" and "Mianzi"—the notions of giving, saving, and preserving "face" in business and cultural relationships that many Westerners struggle to understand
- A truly up-to-date resource that gives reader's the most recent information about Chinese-American relations
China and America need to cooperate in order to solve the major problems of the world, and On Equal Terms gives readers the information they need to improve their business and professional relationships in China.
作者簡介
Zheng Mingxun is the author’s pinyin name in Putonghua. Like many in his generation in Hong Kong, he also has an anglicized name and is commonly known to his friends and associates as Paul Cheng.
目次
Introduction: My East-West Journey
Chapter 1: Shift to a Hybrid Model
Different cars, different drivers. Understanding the state-capitalist model of business and government in China vs. the free-enterprise model in America.
Chapter 2: Guanxi and Mianzi
Building a trust fund in China. How to master the fine art of forging connections – saving face
without losing face.
Chapter 3: Guns and Roses
Are we partners or rivals? Today, “soft power” reigns in China’s relations with the West as
the two countries shift places and learn how to share the world stage.
Chapter 4: The Chinese Piggy-Bank
Follow the money. In the modern world, Western consumers spend too much and the Chinese
save too much in the new shifting economy.
Chapter 5: Not Made in China
Check the label. Most products are simply assembled in China with imported materials and
parts, so the U.S. trade deficit with China isn’t what it seems.
Chapter 6: Land of Many Markets
One size fits none. A short guide to shifting a marketing plan for 1.3-billion people speaking
53 languages in the third largest geographical area in the world.
Chapter 7: Hollywood, Bollywood, Sinowood
Culture shock. The impact of China’s culture and entertainment power. The world watches
as the players shift places on the world stage.
Chapter 8: Open Sesame
Control, Shift, Enter. China faces a daunting challenge as users embrace the Internet and
the central government grapples with a new world order of open access...
Chapter 9: See the Wind, Turn the Rudder
Greener than you think. China’s environmental reputation was tarnished in the last decade,
but the country’s shift to alternative energy is getting international attention.
Chapter 10: The Dream Team
Creating a game plan. How America and China can begin to solve the global issues of
poverty, terrorism, disease, and climate change.
Appendices
Index
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