INVESTING IN INFORMATION TECHNOLOGY：A DECISION MAKING GUIDE FOR BUSINESS AND TECHNOLOGY MANAGERS

Advance Praise for Investing in Information Technology "Investing in Information Technology presents a dialogue between technology and business that is delightful to read, and vital to achieving the technology payoff that everyone is striving for. The authors show how and why the two groups must work closely together to be competitive in today's business-world." --Al Erisman, Director of Technology The Boeing Company "Bill Bysinger and Ken Knight lay out the two important facts about investing in information technology. First, it's about business, not technology. Second, time is of the essence. This book's insights on customer focus, managing change, and "selling" in business terms should be taken seriously by every IT manager." --Ingvar Petursson, Vice President, Information Services King County Medical (former CIO of AT&T Wireless) "The authors have provided a road map for closing the gap between the management generation and the information generation. By emphasizing the rewards of 'enterprise benefits' and developing a formula for success, they have brought IT decision-making into bottom line focus. Having been a CIO and CEO of several corporations, I can personally identify with this book. It is a paradigm for success without the pitfalls." --Dave Lindstrom, Principal Partners in Business "I continue to be amazed at the reluctance of CEO's in both large and small companies to tame the technology monster for their own competitive advantage. Investing in Information Technology provides managers with a simple approach to IT investment and gives them welcome relief to an otherwise daunting challenge." --George Toles, President The Toles Company

About the Authors Bill Bysinger is a former CIO of Aldus Corporation and wall Data, and co-founder of Health Systems Technologies, a software company providing client-server systems for networked healthcare. He has over 15 years in technology management and is a frequent speaker at conferences on client-server development, process improvement for information systems, and other technical and information systems management topics. He holds a BBA and an MBA from the University of Missouri. Kenneth Knight is CEO and co-founder of Seattle Research Associates. With 20 years experience as a business manager and senior business executive, he served as Dean of the School of Business and is currently Professor of Management at Seattle Pacific University. In addition, he consults for a number of Fortune 500 companies. He holds a B.S. from Yale University and a M.S. and Ph.D from Carnegie-Mellon University.

A Different Agenda: What Does the Business Manager Need to Know?

(K. Knight).

A Different Agenda: Discovering Customers (B. Bysinger).

Folklore and Fairy Tale: The Advantage from Technology (K. Knight).

the On Time Project--It Can Be Done (B. Bysinger).

Business Process Analysis--It is Not Black Magic (K. Knight).

The Challenge: Communicating in Business Terms (B. Bysinger).

How to Implement Technology: Managing for Continual Improvement (K. Knight).

MIS Process Methodology: "Intrapreneuring (B. Bysinger).

Technical Value: Measuring Return on Investment (K. Knight).

Technology Investment Management: Showing Return (B. Bysinger).

Innovation to Leverage Technology (K. Knight).

Products and Measurement: The IS Manager and the Art of Selling (B. Bysinger).

Creating Heroes: Managing the Technology-Empowered Organization (K. Knight).

Creating Heroes: Allies in Business (B. Bysinger).

Making It Simple: Integrating Business Management with Technology (B. Bysinger & K. Knight).

Index.