FROM IDEAS TO ASSETS：INVESTING WISELY IN INTELLECTUAL PROPERTY

In the information age, intellectual property rights such as patents, copyrights, and trademarks are among companies' most valuable assets. Today, managers and investors in a wide variety of industries need to understand the fundamentals of intellectual property rights in order to make informed decisions about the companies they run and the investments they hold.

From Ideas to Assets provides a detailed overview of what intellectual property assets are and how they work - and what you need to know about them to succeed today's competitive business environment. It offers techniques for valuing intellectual property and discusses ways to help you maximize returns and discern performance variables.

The 25 expert contributors to this volume approach the subject from the varied perspectives of shareholders, managers, analysts, accountants, advisors, and other professionals. Original tables, graphs, and statistics related to intellectual property returns and performance indices are included to clarify important legal and accounting concepts. This easy-to-read guide covers strategies for businesses in various industries, including the financial and manufacturing sectors. This is not a textbook or a stock-picking manual. From Ideas to Assets is a focused resource that provides diverse audiences with valuable guidance on the IP basics they need to know.

BRUCE BERMAN is President of Brody Berman Associates, Inc. in New York, the leading marketing and communications firm for intellectual property owners and investors. Mr. Berman is the editor of Hidden Value, a critically acclaimed anthology on the business of intellectual property, and has advised numerous clients about positioning their IP assets. He is on the editorial board of Patent Strategy & Management and is a member of the Financial Markets Committee of the Licensing Executives Society.

Foreword by John B. Jones, Jr. Managing Director, Salomon Smith Barney

Introduction -- New Foundations, New Frontiers

PART I -
IDENTIFYING AND UNDERSTANDING INTELLECTUAL PROPERTY

Intellectual Property "101" -
What Executives and Investors Need to Know about Patent Rights & Strategy

How to "Read" a Patent -
Understanding the Language of Proprietary Rights

Capturing Innovation: Turning Intellectual Assets Into Business Assets

Clarifying Intellectual Property Rights for the New Economy

PART II -
EXPLOITING INTELLECTUAL PROPERTY

Managing IP Financial Assets: Principles from the Securities Markets

The Process Laboratory: Developing Business-Driven Patents in the Information Age

Venture Investment Grounded in Intellectual Capital: Taking Patents to the Bank

From Tech Transfer to Joint Ventures: Building a Business Model for Academic Research

Making Innovation Pay: Aligning Patent Rights with Business Strategy

Patent "Brands": Positioning IP for Shareholder Value

New Economy Innovations an "Old Economy" Giant: How Procter & Gamble is Maximizing the Hidden Value of its Intellectual Property to Redefine Competitive Advantage

PART III -
MEASURING INTELLECTUAL PROPERTY PERFORMANCE

Measuring Intellectual Property Portfolio Performance

IP Leverage: Facilitating Corporate Value Creation

Using Patent Indicators to Predict Stock Portfolio Performance

Patenting Activity as an Indicator of Revenue Growth: Five Industries

The Economics of Patent Litigation

Avoiding Transaction Peril: Value-Based IP Due Diligence

Leveraging Brand to Generate Value

PART IV -
INTELLECTUAL PROPERTY TRANSACTIONS AND FINANCE

The Basics of Financing Intellectual Property Royalties

Credit Analysis of Intellectual Property Securitization: A Rating Agency Perspective

Asset-Backed IP Financing-Strategies for Capitalizing on Future Returns

New Patent Issue: BioPharma Royalty Trust

The Relevance of IP Analysis in Technology-Driven M&A Transactions

Patents on Wall Street: Investment Banking Meets Intellectual Property

Creating Tomorrow: IP and the Future of Business

IP Glossary

Data Bank -
Top Patentees;
5-Year Patent Grants for Key Industries & Top Companies in Key Industries;
Top Damages Awards, Licenses & Transactions -
1980-2001;
Average R&D Cost for Patents Issue to Key Industries & Companies in 2000;
IBM IP Royalty Income as a % of Net Income: 1988-2002;
Licensing Revenue: Universities & Research Institutions;
Patent Strength Profiles: Merck IP Value Trends 2001;
Completed IP-backed Securitizations100 Most Valuable Brands (& their patent counts);
Companies with Highest Market Capitalization + Ten Year PatentTotals

Further Reading -
17 Important IP Books

Web Sites & Links (Annotated) -
40 Useful Locations