The trend in graphic design is towards 3D, with the demand for motion graphics, animation, photorealism, and interactivity rapidly increasing. And with the meteoric rise of iPads, smartphones, and other interactive devices, the design landscape is changing faster than ever.2D digital artists who need a quick and efficient way to join this brave new world will want 3D for Graphic Designers.
Readers get hands-on basic training in working in the 3D space, including product design, industrial design and visualization, modeling, animation, lighting, and rendering all the skills necessary in today's competitive environment.
This timely book is just what you need to create compelling and realistic 3D imagery and improve your job skills.
Ellery Connell is a professional artist, 3D designer, educator, and trainer. He has worked for over 10 years as a 3D modeler and animator for clients such as CBS, Simon & Schuster, the Utah Jazz, Star Trek Magazine, and Caesar's Palace and the Bellagio in Las Vegas. He has a master of fine arts degree in animation and visual effects from the Academy of Art University, San Francisco. He teaches CG at the University of Wisconsin - Stout and is a featured presenter for the modo online user group (www.modousergroup.com).
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