What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked.
It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro.
Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world.
David Fisher has worked on seventeen New York Times bestsellers, including his most recent book, No One Would Listen with whistleblower Harry Markopolos (Wiley).
Preface.
Chapter One Born in the U.S.A.
Chapter Two Survivor.
Chapter Three Money for Nothing.
Chapter Four Mo’ Money Mo’ Problems.
Chapter Five Get the Party Started.
Chapter Six We Will Rock You/We Are the Champions.
Chapter Seven How to Save a Life.
Chapter Eight Where Do We Go from Here?
Chapter Nine The Beginning Is the End Is the Beginning.
Acknowledgments.
Index.
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