SEARCH ENGINE OPTIMIZATION ALL-IN-ONE FOR DUMMIES, 2ND EDITION

Ten minibooks cover all you need to know about search engine optimization

Search engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you'll explore issues not covered anywhere else, including international SEO, how to optimize servers for SEO, and much more. Ten separate books join forces to provide you with a comprehensive, straightforward guide to the benefits, details, and tricks of SEO.

Coverage devotes time to topics such as keyword strategy, competitive positioning, SEO web design, search marketing, and more. You'll also look at how search engines work and how to create content, link, optimize the foundations, and analyze results.

• Details the capabilities and benefits of search engine optimization (SEO) for gauging the success of online promotional tactics and tools
• Explains how search engines work, nuances of keyword strategy, how to deal with competitive positioning, and more
• Walks you through working with SEO web design, creating content, linking, optimizing the foundations, and analyzing results
• Touches on topics not covered anywhere else, including international SEO and optimizing servers for SEO

Search no further! This book is one-stop shopping for everything you need in order to start your engine and embrace the potential of SEO today.

Bruce Clay (Simi Valley, CA) is a professional search engine optimization consultant. He’s appeared as an SEO expert in several publications including Wired Magazine and USA Today. His web site (www.bruceclay.com) is a popular resource for web promotion tactics and tools and is among the top listings for searches on "search engine optimization." Bruce is an active member of leading industry organizations including SEMPO, IMC USA, Web Analytics Association, and the American Marketing Association.

Susan Esparza is a senior editor at bruceclay.com.