商品簡介
From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars Larry Bird, Jimmy Connors, and Mike Richter; to media legends Roger Ailes, Don Imus, and dozens more, Luntz tells their stories-in their own words- and demonstrates how their style of operation and communication is absolutely essential to their success. Luntz makes it clear that following the rules of effective communication is indispensable in any successful venture.
Dr. Luntz offers more than seventy new "words that work" for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions. There are more than three dozen specific lessons and recommendations-and each one directly illustrates the nine essential action-oriented principles of winning at every level: People-Centered, Paradigm-Breaking, Prioritizing, Perfection, Partnerships, Passion, Persuasion, Persistence, and Principled Actions.
作者簡介
Dr Frank I. Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted almost two thousand surveys, focus groups, and instant response dial sessions for corporate and public affairs clients here and in twenty-one countries. He has advised more than two dozen Fortune 500 companies, including Anheuser-Busch, Coco-Cola, FedEx, General Motors, Kroger Lowe's, McDonald's, Pepsi, and Samsung. His associations and philanthropic clients include AARP, the Bill & Melinda Gates Foundation, and the U.S. Chamber of Commerce.
Dr. Luntz is the first resource media outlets turn to when they want to understand Americans. His recurring segments on MSNBC/CNBC during the 2000 election cycle won an Emmy. In addition to his TV work, he has written for The New York Times, The Los Angeles Times, The Washington Post, and The Times of London. He is currently a regular on Fox News
