商品簡介
From Google to Facebook, a respected journalist delves into how a "viral loop," situtation where to use a product means having to share it with others, can make an online business a success. 75,000 first printing.
作者簡介
Adam L. Penenberg is a contributing writer for Fast Company and a professor of journalism at New York University. He has written for theNew York Times, Slate, Wired and The Economist, among others. A former senior editor atForbes and reporter for Forbes.com, he garnered national attention in 1998 for unmasking serial fabricator Stephen Glass ofThe New Republic. Penenberg's story was a watershed for online investigative journalism and is portrayed in the film "Shattered Glass." He is the author of two previous books,Spooked and Tragic Indifference.
