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Why We Buy ─ The Science of Shopping
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Why We Buy ─ The Science of Shopping

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:NT$ 665 元
優惠價
79525
領券後再享89折起
海外有庫存,下單後進貨(到貨天數約30個工作天)
可得紅利積點:15 點
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商品簡介

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:

• The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

• A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.

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優惠價:79 525
海外有庫存,下單後進貨
(到貨天數約30個工作天)

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