In Chain Reaction, Robert Malone argues that success in business is based upon an aggressive and intelligent supply chain strategy. He contends that the most effective business logistics today allow a business to manufacture, distribute, and sell on demand, and he shows in detail how superpower companies have mastered the strategy. This is a change from the historical “push” strategy – manufacturing and marketing as many products as possible and pushing them to the wholesaler, retailer and consumer to a “pull” strategy. This new demand-driven and synchronized supply chain is tailored for the new and aggressive business practice of the future.
It's a must-read for anyone who wants to understand the companies profiled in the book, as well as anyone who loves to know how things work.
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