商品簡介
The book's 1st part explains the method how to receive quickly reliable financial data to see at a glance strength and weaknesses of companies. To achieve this goal good Knowledge of the bookkeeping is essential shown in segment II "Bookkeeping as Control and Management Instrument". Segment III, "Financial Instruments" explains which instruments are used to finance buying and delivering of goods. Segment IV Illustrates how the companies' ratios of the liquidily, profitability and liquidity must be calculated and rated by points. Thus six international, three Thais and four Eastern European companies were rated and evaluated. The max. 1.500 points or 100% no company can reach but 80%-90% is still very good but below 40%-50% is a case for the watch list. Segment V "Losing Money due to bad Management" is confirmed by the bankruptcies of the Swiss companies Swissair and Interdiscount.
The book's 2nd part explains the further developed quantum research after Oct. 1991 when hundreds Swiss local and regional banks were closed, merged or taken over. By rating the key financial ratios with high and low points no analytical skills is required to recognize quickly good and bad banks as they are made optically visible. The max. 1.325 points or 100% no bank can reach but 80-90% is still very good while below 40%-50% means.critically until bankruptcy like the Swiss regional bank SLT with a rating of 24%. Segment VI "Evaluation of Banks through Quantum Research" explains easily how to do it. Segment VII Shows bank examples with partly entertainment Character and also the well managed Citigroup. Segment VIII "Lessons of the World's Worst Bank Crises 2007-2008" encompasses also the former years from Booms to Busts 1987-2001 which Illustrate how the disasters occurred and that they were avoidable.
作者簡介
Martin Zumbuehl's professional activities begun as a carpenter apprentice in a tiny Swiss village and started later a bank apprenticeship finishing it successfully in Lucerne. Then he increased his professional and linguist knowledge through learning by doing in companies in Switzerland and abroad. 1976 he wrote the 1st book about finances published in Germany. At a major US he was credit officer and VP. At a Swiss Bank senior financial analyst and VP. Despite hindered to create top products he set up systems to see good and bad companies and banks at a glance. Thus preventing an outbreak of the Swiss bank crises 1991 when hundreds domestic banks could hardly survive. However, no thanks instead harassed and libeled by unqualified and envious. bank managers. Since 2003 in Thailand he learnt 2005 of a new big bank disaster but left the unthankful Swiss financial place innocent and was realizing plans and writing books of which "Justice, Ethics and Morals Version 2008"is a bestseller.
