Pro Excel Financial Modeling: Building Models for Technology Startups

Sawyer, a business and technology consultant, presents this guide to building complete and accurate operational and financial models for start-up information technology businesses. Based around Microsoft's Excel 2007 spreadsheet software this volume walks the reader through the creation of a company by examining and modeling its key components. Chapters detail the use of Excel to model staffing, sales, cost of goods sold and inventories, marketing and product development budgets and operating capital. Profit and loss, investment valuation and other financial reporting is also covered in-depth. Numerous screen shots, illustrations and code examples are included and access to Excel code is provided through a companion website. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)

Tom Y. Sawyer has a proven track record as a principal architect, leader, and strategist for successful business and technology ventures. He currently provides management and technology consulting services to technology-focused enterprises, specializing in early stage organization, product development, "go to market" strategies, and financial modeling. A serial entrepreneur, Tom founded and sold an Internet data storage dot-com, served as president of a regional Colorado Internet service provider where he directed the strategic sale of the company, and served as the first president of Mover's Suite Software, today the largest enterprise software and consulting company in the moving industry. He also served as chief technology officer and on the board of directors of Guardian ProStar, a provider of advanced GPS/GIS services to the utility industry. Tom gained Fortune 100 senior management experience as director of information technology for the Martin Marietta Space Launch Systems Titan IV missile program, where he received the Outstanding Achievement Award for Information Technology Management in his last year of service. Prior to his Fortune 100 career, he served in progressively more responsible financial management and financial planning positions in banking, technology services, and computer manufacturing. He holds a bachelor's degree in business administration in finance from the University of Florida.