Managing Across Generations

In this issue, you will learn about how the four generations differ in the ways they prefer to be managed, and you will take away some practical tips for enhancing the success of your team by tailoring your management approach to the needs of different age groups. You will learn management preferences of the four generations in the workplace; tips and techniques for motivating members of each generation; and strategies for integrating multiple generations into a productive team.

Kim Rowe, one of the founding partners of Agentive, has been an independent marketing and sales consultant to the medical and pharmaceutical industries since 1993. At Agentive, Kim provides clients with marketing and sales performance development expertise, including assessment, training, coaching, and project management. Kim was previously employed in sales, marketing, and training with ConvaTec, a Bristol-Myers Squibb company, and C.R. Bard. She is a board member of the Health Care Businesswomen's Association and an active member of ASTD and the New Jersey Association of Women Business Owners (NJAWBO). Kim speaks regularly on the topic of generational leadership as well as other leadership and management topics. She is on the Board of Directors of the Montgomery Friends of Open Space and was one of the founders of the MFOS Farmers Market in Montgomery Township, New Jersey.