Public Relations and Marketing for Archivists ─ A How-to-Do-It Manual

James, an e-book literary agent and freelance editor, and Wosh (archives and public history, New York U.) outline public relations and marketing strategies archivists can use to draw users and donors to archives through websites, social media, blogs, newsletters, presentations, and other ideas. In the 12 chapters, a group of archivists, librarians, information technologists, and social media specialists from the US and Canada discuss the use of Facebook, Twitter, YouTube, Flickr, media outlets, press kits and news releases, photos, exhibits, educational programs, and special events, then address the most important groups to reach: patrons who attend educational programming events and public presentations; historical societies, genealogists, and volunteers; donors; and college students. Each chapter concludes with steps for creating planning documents, and a sample plan is provided in an appendix. Co-published with the Society of American Archivists. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)