Full of instructive images and insightful hints, this book is indispensable for photographers who want to boost their wedding-album sales. Updated with the latest styles, this showcase of 15 top wedding photographers' work and business practices provides insight into each artist's creative process, client service skills, and album design. Information on album types and basic design principles is accompanied by tips for marketing albums, including creating a dazzling sample album, expertly preparing the images for presentation after the ceremony, and discussing the importance of the album as a memento to be cherished for a lifetime. Savvy photographers will learn how to turn an album purchase into a multiple-album sale, how to add on a la carte images, and how to make networking and referrals generate additional business.
Bob Coates is a wedding photographer and the creator of www.successful-photographer.com. He has written numerous articles for industry magazines, including Photo Electronic Imaging, Professional Photographer, Rangefinder, and Shutterbug, and his photography has appeared in National Geographic, New York Daily News, and Studio Photography & Design. He is the author of Professional Strategies and Techniques for Digital Photographers. He lives in Sedona, Arizona.
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