All-Out for Victory!: Magazine Advertising and the World War II Home Front
商品資訊
ISBN13：9781584657682
出版社：Brandeis Univ
作者：John Bush Jones
出版日：2009/05/01
裝訂：精裝
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：NT$ 2500 元無庫存，下單後進貨(到貨天數約30-45天)
下單可得紅利積點：75 點
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商品簡介
In this book, Jones examines hundreds of ads from ten large-circulation news and general-interest magazines of the period. He discusses motivational war ads, ads about industrial and agricultural support of the war, ads directed at uplifting the morale of civilians and GIs, and ads promoting home front efficiency, conservation, and volunteerism. Jones also includes ads praising women in war work and the armed forces and ads aimed at recruiting more women. Taken together, war ads in national magazines did their part to create the most efficient home front possible in order to support the war effort.
作者簡介
JOHN BUSH JONES is the author of Our Musicals, Ourselves: A Social History of the American Musical Theater (Brandeis, 2003) and The Songs That Fought the War (Brandeis, 2006).
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