商品簡介
Marketing consultants Tabio and Beamer present a useful, anecdotal primer for those business managers who want to use marketing to generate increased demands for their companies' goods and services. Short, logically presented chapters provide an easy step-by-step guide to producing better results in good or bad economic times. Annotation c2010 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Gerardo V. Tabio (Bixby, OK), president and founder of Creative Resources Group, has been consulting with a broad range of organizations for more than twenty years. Among his clients are Turner Entertainment, TV Guide, America Online, Tommy Hilfiger, Toyota Motor Sales, Tyson Foods, CBS Radio, and many more.
Sally Beamer (Atlanta, GA), a partner at Creative Resources Group, has more than fifteen years experience consulting for such major corporations as Wendy’s, Coca Cola, CBS Radio, Cox Radio, Pizza Hut, the YMCA, and Clear Channel Communications, among others.
