商品簡介
This book teaches the techniques and methods used in the country's finest MBA programs. Presented in an accessible question-and-answer format, The Vest-Pocket MBA helps readers quickly pinpoint all the formulas, ratios, and rules of thumb they need to analyze and evaluate nearly any problem. It covers many new concepts and developments in business, including: strategic cost management, balanced scorecard, global competition, IT emphasis, business process reengineering, and target pricing. The Vest-Pocket MBA offers a wealth of indispensable guidelines, illustrations, and how-tos for the modern decision-maker, from the B-school student to the senior executive.
作者簡介
Abraham J. Simon is professor of accounting and information systems at Queens College of the City University of New York.
