為什麼有些人與組織，總能激發創新、影響他人，甚至改變世界？
賽門．西奈克提出一個看似簡單卻深刻的問題——「為什麼」。他發現，真正卓越的領導者，從不只關注「做什麼」或「怎麼做」，而是從「為什麼」出發。無論是馬丁．路德．金恩、賈伯斯，還是萊特兄弟，他們的共通點不在背景，而在於清楚傳達自身的信念與使命。
本書以清晰有力的架構，揭示「黃金圈理論」，帶領讀者理解：當人們認同你的理念，而非僅僅產品本身，真正的影響力才會產生。在資訊爆炸、社群媒體主導的時代，重新找回「WHY」，更顯重要。
這不只是一本談領導的書，而是一場關於信念、影響力與人生方向的深度思考。
“A powerful and penetrating exploration of what separates great companies and great leaders from the rest.”—Polly LaBarre, coauthor of Mavericks at Work
The inspirational bestseller that ignited a movement and asked us to find our WHY
Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.
START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。
