Friends With Benefits: A Social Media Marketing Handbook

For any people or organizations marketing goods, services, or intangibles, the world of social media presents an expanding array of outlets for communicating and bonding with potential customers. Because this environment is expanding and mutating so quickly, understanding how best to use social media resources to reach customers can be daunting. This book is a guide for marketers, formal or informal, who want a better understanding of that environment, and specific strategies and suggestions for how to maximize its impact. The authors, social marketing consultants, provide a thorough, but easy-to-follow roadmap for understanding various social marketing options. Annotation c2010 Book News, Inc., Portland, OR (booknews.com)