E-novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-business Strategies

For academics, teachers, researchers, and professionals in e-learning and education, Pattinson and Low (marketing, U. of Western Sydney, Australia) compile 15 chapters by researchers in marketing, communication, engineering, technology management, and other fields from North America, Europe, and Australia who discuss new products, services, strategies, and philosophies that combine innovation and e-marketing and use new collaborative platforms like Web 2.0 that allow a different level of global connection. They discuss electronic marketplaces and their classification; virtual communities like Second Life and their marketing and promotion advantages; e-novation models in product development, collaborative communities, online branding, marketing, customer relationship marketing, and digital space; collaboration by employees in start-up companies; an organizational entity for use by government agencies; and lessons learned by large corporations that have been pioneers in e-novation. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)