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Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans
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In June 2009, Wendell Potter made national headlines with his scorching testimony before a Senate panel on health care reform. This former head of corporate communications for CIGNA explained how health insurers make promises they have no intention of keeping, how they flout regulations designed to protect consumers, and how they skew political debate with multimillion-dollar public relations campaigns created to spread disinformation.
Potter walked away from a six-figure salary because he could no longer abide the routine practices of an industry where the needs of sick and suffering Americans take a backseat to the bottom line. He speaks frankly about the events that led to a crisis of conscience that changed his life. But this is not just a personal story.
Deadly Spin lays bare the insurance industry, showing how a huge share of Americans' health care premiums bankrolls relentless propaganda and lobbying efforts focused on protecting one thing: profits. This PR onslaught drastically weakened health care reform in 2009, and it plays an insidious and often invisible role in our political process anywhere that corporate profits are at stake, from climate change to defense policy. Deadly Spin tells us how we can fight back—and why we must, for the sake of our democracy.
Potter walked away from a six-figure salary because he could no longer abide the routine practices of an industry where the needs of sick and suffering Americans take a backseat to the bottom line. He speaks frankly about the events that led to a crisis of conscience that changed his life. But this is not just a personal story.
Deadly Spin lays bare the insurance industry, showing how a huge share of Americans' health care premiums bankrolls relentless propaganda and lobbying efforts focused on protecting one thing: profits. This PR onslaught drastically weakened health care reform in 2009, and it plays an insidious and often invisible role in our political process anywhere that corporate profits are at stake, from climate change to defense policy. Deadly Spin tells us how we can fight back—and why we must, for the sake of our democracy.
作者簡介
Wendell Potter is the senior fellow on health care at the Center for Media and Democracy. He has appeared on countless television and radio programs and has been quoted in newspapers and magazines across the country. Prior to his twenty-five-year career in public relations, he was a journalist for the Memphis Press-Scimitar and Scripps Howard news service.
Barney Dubois (foreword) is a retired journalist, investigative reporter, editor, and publisher based in Memphis, Tennessee.
Barney Dubois (foreword) is a retired journalist, investigative reporter, editor, and publisher based in Memphis, Tennessee.
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