Ethical Issues in E-Business: Models and Frameworks

International contributors discuss ethical consequences of e-business transactions, e-commerce applications, and technological advancements in secure online use. Case studies explore ethical implications and challenges faced in online business communication. The book begins with sections on markets and morals in the age of e-business, and anonymity, trust, and loyalty on the Internet. A section on marketing ethics in e-business offers moral guidelines for marketing good corporate conduct online, and a fiduciary framework for regulating mobile location-based services. The rest of the book explores privacy and property rights online, and ethical issues in pubic policy and communication. The book will be of interest to business ethicists as well as researchers, practitioners, and academics defining online boundaries, internet privacy issues, and virtual anonymity. Palmer is affiliated with Kent State University. Annotation c2010 Book News, Inc., Portland, OR (booknews.com)