商品簡介
The 15 papers gathered in this volume investigate the practical challenges facing small and medium businesses implementing IT, their IT strategies, and barriers to adoption of IT innovations. The contributors explore social media as marketing channels, the technical skills possessed by entrepreneurs, the importance of building legitimacy, and the relationship between business process digitalization and new product development. Other topics include ERP system selection criteria in Slovenia, agile software development, and e-commerce implementation in Australia and Singapore. Annotation c2010 Book News, Inc., Portland, OR (booknews.com)
