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商品簡介
Benjamin Franklin once wrote, "By failing to prepare, you are preparing to fail." Those words couldn't be more fitting for today's business climate. You must have a plan. Your business needs that well-thought-out course of action solidly in place to ensure that it stays true and meets--or even exceeds--your established goal.
Like a personal consultant, this invaluable guide gives you everything you need to create and execute a successful strategic plan. Armed with these tools and planning methods, you're one step closer to the results you're looking for.
Like a personal consultant, this invaluable guide gives you everything you need to create and execute a successful strategic plan. Armed with these tools and planning methods, you're one step closer to the results you're looking for.
作者簡介
Lin Grensing-Pophal is a business consultant, instructor, and author with a background in strategic marketing, corporate communications, and employee relations. She is the founder and CEO of Strategic Communications, a media and business consulting company.
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