Research Methods for Business—A Skill-Building Approach : North American Edition

Reputed for its clear and practical approach, Sekaran offers a framework for conducting research in a scientific man-ner in all areas of business. Students learn to develop practical knowledge and skills to understand and carry out re-search projects. This new edition helps students understand the ways in which systematic research can be conducted to describe, explain, and predict phenomena of interest pertaining to business. Managerial relevance and ethical im-plications are discussed in several chapters. This text is suitable for the Business Research or Research Methods course taken by Junior/Senior/MBA students in the School of Business.

Chapter 1. Introduction to Research.

Chapter 2. Scientific Investigation.

Chapter 3. Technology and Business Research.

Chapter 4. The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition.

Chapter 5. The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development.

Chapter 6. The Research Process: Step 6: Elements of Research Design.

Chapter 7. Experimental Designs.

Chapter 8. Measurement of Variables: Operational Definition and Scales.

Chapter 9. Measurement: Scaling, Reliability, Validity.

Chapter 10. Data Collection Methods.

Chapter 11. Sampling.

Chapter 12. Data Analysis and Interpretation.

Chapter 13. The Research Report.

Chapter 14. Managerial Decision Making and Research.

Module: A Refresher on Some Statistical Terms and Tests.

A Final Note to the Student.

Glossary of Terms.

References.

Statistical Tables.

Index.