滿額折
RESTAURANT FRANCHISING, 2ND EDITION
商品資訊
ISBN13：9780471291947
出版社：JOHN WILEY & SONS;LTD
作者：KHAN
出版日：1999/04/26
裝訂／頁數：精裝／416頁
商品簡介
作者簡介
商品簡介
Everything you need to know to make it in restaurant franchising.
Since the late 1800s, when the idea was first conceived, the restaurant franchise has become a worldwide phenomenon. Opportunities abound for restaurateurs and food service professionals with the know-how to dive into and stay afloat in the growing, ever-changing sea of franchise operations. With the help of vignettes and case histories, Restaurant Franchising, Second Edition, explains how to do it right, from developing a winning franchise concept to demystifying the legal intricacies of franchise agreements. It also includes essential information on:
* Franchising pros and cons.
* Developing a winning concept.
* Selecting the franchise that fits your style and goals.
* Finding financial backing.
* Understanding franchise agreements.
* State franchise rules and regulations.
* Selecting reliable franchisees
* Developing healthy franchiser/franchisee relationships.
* International franchising.
* Unconventional franchises.
Restaurant Franchising, Second Edition, the only guide to franchising written exclusively for food service professionals, is an indispensable resource for anyone wishing to break into one of today's most dynamic service industries.
Since the late 1800s, when the idea was first conceived, the restaurant franchise has become a worldwide phenomenon. Opportunities abound for restaurateurs and food service professionals with the know-how to dive into and stay afloat in the growing, ever-changing sea of franchise operations. With the help of vignettes and case histories, Restaurant Franchising, Second Edition, explains how to do it right, from developing a winning franchise concept to demystifying the legal intricacies of franchise agreements. It also includes essential information on:
* Franchising pros and cons.
* Developing a winning concept.
* Selecting the franchise that fits your style and goals.
* Finding financial backing.
* Understanding franchise agreements.
* State franchise rules and regulations.
* Selecting reliable franchisees
* Developing healthy franchiser/franchisee relationships.
* International franchising.
* Unconventional franchises.
Restaurant Franchising, Second Edition, the only guide to franchising written exclusively for food service professionals, is an indispensable resource for anyone wishing to break into one of today's most dynamic service industries.
作者簡介
MAHMOOD A. KHAN is the Director of the Department of Hospitality and Tourism Management at the Northern Virginia Center, Virginia Polytechnic Institute and State University.
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