商品簡介
Part 1: Venture Opportunity, Concept, and Strategy
Chapter 1: Economic Growth and the Technology Entrepreneur
Chapter 2: Opportunity and the Concept Summary
Chapter 3: Vision and the Business Model
Chapter 4: Competitive Strategy
Chapter 5: Innovation Strategies
Part 2: Venture Formation and Planning
Chapter 6: Risk and Return
Chapter 7: The Business Plan
Chapter 8: Types of Ventures
Chapter 9: Knowledge, Learning, and Design
Chapter 10: Legal Formation and Intellectual Property
Part 3: Detailed Functional Planning for the Venture
Chapter 11: The Marketing and Sales Plan
Chapter 12: Organizational Development
Chapter 13: Acquiring and Organizing Resources
Chapter 14: Management of Operations
Chapter 15: Acquisitions and Global Expansion
Part 4: Financing and Building the Venture
Chapter 16: Profit and Harvest
Chapter 17: The Financial Plan
Chapter 18: Sources of Capital
Chapter 19: Presentations and Deal Negotiations
Chapter 20: Leading Ventures to Success
