SUCCESSFUL WRITING AT WORK CONCISE 3/E
商品資訊
ISBN13:9781111342692
出版社:Cengage Learning
作者:KOLIN
出版日:2012/01/01
裝訂:平裝
版次:3
定價
:NT$ 800 元無庫存,下單後進貨(採購期約4~10個工作天)
下單可得紅利積點:24 點
商品簡介
商品簡介
1. Getting Started: Writing and Your Career.
Writing--An Essential Job Skill.
Writing for the Global Marketplace.
Using International English.
Four Keys to Effective Writing.
Characteristics of Job-Related Writing.
Ethical Writing in the Workplace.
Successful Employees are Successful Writers.
2. The Writing Process and Collaboration at Work.
What Writing Is and Is Not.
Researching.
Planning.
Drafting.
Revising.
Editing.
Collaboration Is Crucial to the Writing Process.
Advantages of Collaborative Writing.
Seven Guidelines for Successful Group Writing.
Sources of Conflict in Group Dynamics and How to Solve Them.
Computer-Supported Collaboration.
3. Writing Routine Business Correspondence: Memos, Faxes, E-Mails, and Blogs.
What Memos, Faxes, E-Mails, IMs, and Blog Posts Have in Common.
Memos.
Guidelines for Sending Faxes.
E-Mail.
Instant Messages (IMs) for Business Use.
Blogs.
4. Writing Letters: Some Basics for Communicating with Audiences Worldwide.
Letters in the Age of the Internet.
Letter Formats.
Parts of a Letter.
The Appearance of Your Letters.
Organizing a Standard Business Letter.
Making a Good Impression on Your Reader.
The Five Most Common Types of Business Letters.
Inquiry Letters.
Cover Letters.
Special Request Letters.
Sales Letters.
Customer Relations Letters.
International Business Correspondence.
5. How to Get a Job: Searchers, Dossiers, Portfolios, Résumés, Letters, and Interviews.
Steps the Employer Takes to Hire.
Steps to Follow to Get Hired.
Analyzing Your Strengths and Restricting Your Job Search.
Enhancing Your Professional Image.
Looking in the Right Places for a Job.
Dossiers and Letters of Recommendation.
Preparing a Résumé.
Letters of Application Going to an Interview.
Searching for the Right Job Pays.
PART III: PREPARING DOCUMENTS AND VISUALS.
6. Designing Successful Documents, Visuals, and Websites.
Organizing Information Visually.
The ABCs of Print Document Design.
Successful Document Design: A Wrap-Up.
The Purpose of Visuals. Choosing Effective Visuals.
Inserting and Writing About Visuals: Some Guidelines.
Two Categories of Visuals: Tables and Figures.
Tables. Figures.
Using Visual Ethically.
Using Appropriate Visuals for International Audiences.
Writing for and Designing Websites.
7. Writing Instructions and Procedures.
Instructions and Your Job.
Why Instructions Are Important.
The Variety of Instructions: A Brief Overview.
Assessing and Meeting Your Audience’s Needs.
The Process of Writing Instructions.
Using the Right Style.
Using Visuals Effectively.
The Five Parts of Instructions.
Model of Full Set of Instructions.
Writing Procedures for Policies and Regulations.
Some Final Advice.
8. Writing Effective Short Reports and Proposals.
Why Short Reports Are Important.
Types of Short Reports.
Seven Guidelines for Writing Short Reports.
Periodic Reports.
Sales Reports.
Progress Reports.
Trip/Travel Reports.
Incident Reports.
Protecting Yourself Legally.
Writing Successful Proposals.
Internal Proposals. Sales Proposals.
9. Writing Careful Long Reports.
Characteristics of a Long Report.
The Process of Writing a Long Report.
Parts of a Long Report.
Documenting Sources.
A Model Long Report.
10. Making Successful Presentations at Work.
Types of Presentations.
Informal Briefings.
Formal Presentations.
A Writer’s Brief Guide to Paragraphs, Sentences, and Words.
Paragraphs.
Sentences.
Words.
Writing--An Essential Job Skill.
Writing for the Global Marketplace.
Using International English.
Four Keys to Effective Writing.
Characteristics of Job-Related Writing.
Ethical Writing in the Workplace.
Successful Employees are Successful Writers.
2. The Writing Process and Collaboration at Work.
What Writing Is and Is Not.
Researching.
Planning.
Drafting.
Revising.
Editing.
Collaboration Is Crucial to the Writing Process.
Advantages of Collaborative Writing.
Seven Guidelines for Successful Group Writing.
Sources of Conflict in Group Dynamics and How to Solve Them.
Computer-Supported Collaboration.
3. Writing Routine Business Correspondence: Memos, Faxes, E-Mails, and Blogs.
What Memos, Faxes, E-Mails, IMs, and Blog Posts Have in Common.
Memos.
Guidelines for Sending Faxes.
E-Mail.
Instant Messages (IMs) for Business Use.
Blogs.
4. Writing Letters: Some Basics for Communicating with Audiences Worldwide.
Letters in the Age of the Internet.
Letter Formats.
Parts of a Letter.
The Appearance of Your Letters.
Organizing a Standard Business Letter.
Making a Good Impression on Your Reader.
The Five Most Common Types of Business Letters.
Inquiry Letters.
Cover Letters.
Special Request Letters.
Sales Letters.
Customer Relations Letters.
International Business Correspondence.
5. How to Get a Job: Searchers, Dossiers, Portfolios, Résumés, Letters, and Interviews.
Steps the Employer Takes to Hire.
Steps to Follow to Get Hired.
Analyzing Your Strengths and Restricting Your Job Search.
Enhancing Your Professional Image.
Looking in the Right Places for a Job.
Dossiers and Letters of Recommendation.
Preparing a Résumé.
Letters of Application Going to an Interview.
Searching for the Right Job Pays.
PART III: PREPARING DOCUMENTS AND VISUALS.
6. Designing Successful Documents, Visuals, and Websites.
Organizing Information Visually.
The ABCs of Print Document Design.
Successful Document Design: A Wrap-Up.
The Purpose of Visuals. Choosing Effective Visuals.
Inserting and Writing About Visuals: Some Guidelines.
Two Categories of Visuals: Tables and Figures.
Tables. Figures.
Using Visual Ethically.
Using Appropriate Visuals for International Audiences.
Writing for and Designing Websites.
7. Writing Instructions and Procedures.
Instructions and Your Job.
Why Instructions Are Important.
The Variety of Instructions: A Brief Overview.
Assessing and Meeting Your Audience’s Needs.
The Process of Writing Instructions.
Using the Right Style.
Using Visuals Effectively.
The Five Parts of Instructions.
Model of Full Set of Instructions.
Writing Procedures for Policies and Regulations.
Some Final Advice.
8. Writing Effective Short Reports and Proposals.
Why Short Reports Are Important.
Types of Short Reports.
Seven Guidelines for Writing Short Reports.
Periodic Reports.
Sales Reports.
Progress Reports.
Trip/Travel Reports.
Incident Reports.
Protecting Yourself Legally.
Writing Successful Proposals.
Internal Proposals. Sales Proposals.
9. Writing Careful Long Reports.
Characteristics of a Long Report.
The Process of Writing a Long Report.
Parts of a Long Report.
Documenting Sources.
A Model Long Report.
10. Making Successful Presentations at Work.
Types of Presentations.
Informal Briefings.
Formal Presentations.
A Writer’s Brief Guide to Paragraphs, Sentences, and Words.
Paragraphs.
Sentences.
Words.
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