工商管理實用英語教程（簡體書）

《工商管理實用英語教程》教材包括四個部分：第一部分是管理學基礎理淪，主要介紹學習管理學的目的，如何界定管理以及管理的結構、作用、技能和管理的功能與步驟；第二部分是學習拓展內容，包括經理的日常工作，管理過程、管理能力，人力資源管理、財務管理及對組織行為的理解；第三部分是水平提升，主要介紹商業談判原則，商業談判中的語言運用，創新觀念，創新與組織及實務型管理人員的教育和決定產業競爭的主要因素等；第四部分是實踐與應用，主要介紹海外市場的選擇，可口可樂的全球市場營銷戰略，合營企業的類型和管理體系，國際商業形式，國際投資動機，跨國公司，股東權利與義務，美國的出口經濟，企業跨國經營，銀行服務，高效團隊的特征及領導理論的回顧等內容。
本教材可作為工商管理專業的教材，也可供相關專業的師生和廣大英語愛好者參考使用。

《工商管理實用英語教程》是普通高等教育“十二五”規劃教材之一。

PART 1 Basis
Unit 1 Why Do We Study Management?
Unit 2 Defining Management
Unit 3 Managerial Structure
Unit 4 Managerial Roles
Unit 5 Managerial Skills
Unit 6 Management Functions and Process

PART 2 Learning
Unit 7 What DO Managers DO?
Unit 8 The Process of Management
Unit 9 Management Competencies
Unit 10 Human Resources Management
Unit 11 What is Accounting?
Unit 12 What iS Organizational Behavior?

PART 3 Improvement
Unit 13 Guidelines for Business Negotiation
Unit 14 The Use ofLanguage in Business Negotiation
Unit 15 The Creative EthOS
Unit 16 Creativity Versus Organization
Unit 17 The Education of Practicing Managers
Unit 18 Mayor Forces Determining Industry Competition

PART 4 Practice
Unit 19 Selection ofOverseas Markets
Unit 20 Coca．Cola’S Global Marketing Strategy
Unit 21 Types and Management Systems of Joint Ventures
Unit 22 Forms ofInternational Business
Unit 23 Motives for International Investments
Unit 24 Multinational Corporations
Unit 25 Stockholder'S Right and Stockholder'S Equity
Unit 26 US Exports and the Economy
Unit 27 Business Travel Abroad
Unit 28 Banks’Services to Companies
Unit 29 Characteristics ofHigh-performance WOrk Teams
Unit 30 Overview ofLeadship Theory

Management is the process of planning，organizing，leading and controlling the efforts of organizational members and the use of other organizational resources in order to achieve stated organizational goals.
The reader will notice that we have used the word''process''rather than''art''in defining management.To say that management is an art implies that it is a personal aptitude or skill.A process，on the other hand，is nothing more than a systematic way of doing things.All managers，regardless of their particular aptitudes or skills，engage in certain interrelated activities in order to achieve their desired goals.
We have called these management activities planning，organizing，leading and controlling.（Others have expanded this list，but for the sake of convenience we will use just these four activities.）Planning means that managers think their actions through in advance.Their actions are usually based on some methods，plan or logic，rather than on a hunch.Organization means that managers coordinate the human and material resources of the organization.The strength of an organization lies in its ability to marshal many resources to attain a goal.Obviously,the more integrated and coordinated the work of an organization，the effective it will be.Achieving this coordination iS part ofthe manager’S job.
Leading means that managers direct and influence subordinates.They do not act alone，but get others to perform essential tasks.Nor do they simply give orders.By establishing the proper atmosphere mey help their subordinates do their best.Controlling means that managers attempt to assure that the organization is moving toward its goals.If some part of their organization is on thewrongtrack，managerstrytofindoutit and setthings right.
Our definition also indicates that managers use all the resources of the organization——its finances，equipments，and information as well as its peOple-in attaining their goals.While people are any organization’S most important resource，managers would be limiting themselves if they did not rely on the other organizational resources available to them.For example，a manager who wishes to increase sales might try not only to motivate the sales force but also to increase the advertising budget.