Working on Health Communication
商品資訊
ISBN13：9781847879226
出版社：SAGE Publications UK
作者：Nova Corcoran
出版日：2010/12/29
裝訂：精裝
商品簡介
Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns.
The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice.
Working on Health Communication is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.
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