The Zappos Experience ─ 5 Principles to Inspire, Engage, and Wow

薩波斯（Zappos）。這個名字已成為顧客服務的新標準，讓人驚奇的網路購物經驗，許多人嚮往的工作場所，以及這個時代最令人印象深刻、變革成功的企業典範。簡而言之，薩波斯正在改寫企業經營模式與人們的生活方式。

國際暢銷商業書《星巴克模式》的作者約瑟夫‧米其里(Joseph A. Michelle)，將透過此書告訴我們薩波斯是如何做到的──以及你如何才能在自己的產業創造同樣的佳績。

本書將引領你進入──並超越──薩波斯知名的追求快樂、不落俗套的企業文化。作者揭露薩波斯的幕後真相，描述薩波斯各階層員工的日常作業，同時提供薩波斯過去十年來幾乎不打廣告卻能創造十億美元年營業額的「宏觀」領導方式。作者將薩波斯經驗分解成五大元素：

雇傭完美速配──建立公司價值觀的基礎
讓顧客輕鬆享受快速的服務──創造輕鬆的顧客經驗
個人化服務──真誠與顧客建立連結
拓展領域──促進員工與產品一起成長
玩出好業績──認真玩樂，努力工作

本書《WOW!ZAPPOS不思議》中文版由美商麥格羅希爾台灣分公司出版

Make every day a WOW day for your customers, your staff—and your bottom line!

“In your hands is a manifesto on how Zappos completely blew away the standard of delivering a consumer-centric experience and a revolutionary company culture. Joseph helps us all understand how to achieve a little more of that Zappos magic.”
—Eric Ryan, method cofounder and person against dirty

“If you’re looking for an inspirational path for creating a likable, trustworthy, and wow! organization, you’ve hit the mother lode.”
—Guy Kawasaki, former chief evangelist of Apple and author of Enchantment: The Art of Changing Hearts, Minds, and Actions

“This book provides a roadmap to a successful business by taking inspiration and examples from one of the most innovative, progressive companies of our time. Don’t just read it; use it.”
—Tony Hawk, professional skateboarder and author of HAWK —Occupation: Skateboarder and How Did I Get Here? The Ascent of an Unlikely CEO

“Thanks to Joseph Michelli, you can learn exactly how Zappos hit it big and how you can too. By using the five principles Joseph has distilled, you can supercharge your efforts and start down the path to legendary success.”
—Mark Sanborn, President, Sanborn & Associates, Inc., and author of The Fred Factor and You Don’t Need a Title to Be a Leader

“Often, business owners look at media darlings like Zappos with their mouths agape, full of awe but unable to take action. For those eager to do more than watch, Joseph Michelli deconstructs the Zappos story and makes it attainable.”
—Seth Godin, author of Poke the Box

About the Book:

ZAPPOS. The name has come to stand for a new standard of customer service, an amazing online shopping experience, a great place to work, and the most impressive transformational business success story of our time. Simply put, Zappos is revolutionizing business and changing lives.

Now, Joseph Michelli, author of the internationally bestselling business books Prescription for Excellence and The Starbucks Experience, explains how Zappos does it—and how you can do it in your industry.

The Zappos Experience takes you through—and beyond—the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-today basis while providing the “big picture” leadership methods that have earned the company $1 billion in annual gross sales during the last ten years—with almost no advertising. Michelli breaks the approach down into five key elements:

●Serve a Perfect Fit—create bedrock company values
●Make it Effortlessly Swift—deliver a customer experience with ease
●Step into the Personal—connect with customers authentically
●S T R E T C H—grow people and products
●Play to Win—play hard, work harder

When you enhance the customer experience, increase employee engagement, and create an energetic culture, you can’t help but succeed. Zappos has woven these five key components into a seamless strategy that’s the envy of business leaders.

Now that strategy is yours.

With The Zappos Experience, Joseph Michelli delivers a package for instant success right to your doorstep. All you have to do is open and use it.