TANGIBLE STRATEGIES FOR INTANGIBLE ASSETS
商品資訊
ISBN13：9780071412865
出版社：Mcgraw-Hill; Inc.
作者：John Berry
出版日：2005/01/25
裝訂：精裝
商品簡介
Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth. But one can't manage what one can't measure. And while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy.
This book explains the latest thinking and techniques in measuring and managing intangibles. Innovative management disciplines like Balanced Scorecard are explained, while real-world examples from Amazon, eBay, and other firms demonstrate how companies are getting maximum advantage from all their intangible assets.
作者簡介
John Berry has served as a consultant and analyst for organizations such as the Gartner Institute and the U.S. Internet Council, and is a columnist for InternetWeek.
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