商品簡介
Sharing successful examples of sustainable products from around the world, Green Products: Perspectives on Innovation and Adoption supplies an in-depth analysis of the key factors that influence the adoption of sustainable products. It examines case studies of green production and consumption from a business perspective—considering both technological and public-policy concerns. The text presents stories of success in green production and explains what made them successful. It includes coverage of:
- Sustainable tourism in the Galapagos Islands
- The revival of battery-powered electric vehicles in Japan
- The transition from oil dependency to sustainability in Denmark
- The promise of sugarcane ethanol as a cleaner fuel alternative
- Sustainable urban mass transport
Mapping the universe of green products, this book is the result of a joint effort of researchers affiliated with the Joseph H. Lauder Institute of Management & International Studies and the Wharton School at the University of Pennsylvania.
Praise for the book:
... covers a wide range of topics, from energy to automobiles to tourism, in impressive depth.
—Michael A. Cusumano, author of Staying Power, and SMR Distinguished Professor, MIT Sloan School of Management
… should be on the shelf of every manager and educator, as resource and inspiration.
—Andrew A. King, professor, Tuck School of Business, and co-founder, Alliance for Research on Corporate Sustainability
… an excellent starting point in the analysis of production possibilities compatible with the requirements of sustainability and environmental friendliness.
—Emilio Ontiveros, AFI chairman and board member of Iberdrola Renovables
作者簡介
Joao Neiva de Figueiredo is Assistant Professor in the Department of Management at Saint Joseph’s University’s Haub School of Business and Senior Fellow at the University of Pennsylvania’s Wharton School. With over 20 years experience in international business, Dr. Neiva was a consultant at McKinsey & Company, a Vice President at Goldman Sachs, and a partner at JPMorgan Partners. His research and teaching focus on the role and effects of sustainability practices in the areas of strategy and international management. Dr. Neiva holds Electrical and Systems Engineering degrees from Rio de Janeiro’s PUC, an MBA with high distinction (Baker Scholar) from the Harvard Business School, and a Ph.D. in Business Economics from Harvard University.
Mauro F. Guillen is the Director of the University of Pennsylvania’s Joseph H. Lauder Institute of Management and International Studies, and Dr. Felix Zandman Professor of International Management at the Wharton School. He has written extensively about multinational firms, economic development, and the diffusion of innovations. He received his PhD in Sociology from Yale and a doctorate in Political Economy from the University of Oviedo in his native Spain. He serves on the World Economic Forum’s Global Agenda Council on Emerging Market Multinationals.
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。