Marketing Management
商品資訊
ISBN13：9782940411511
出版社：Ingram Pub Services
作者：Brian Sheehan
出版日：2011/08/12
裝訂／頁數：平裝／167頁
規格：22.9cm*16.5cm*1.9cm (高/寬/厚)
商品簡介
Basics Marketing: Marketing Management provides a battery of invaluable business skills, ideas and tools for students and practitioners of marketing.
作者簡介
Brian Sheehan is Associate Professor of Advertising in the S. I. Newhouse School at Syracuse University, New York. He has more than 25 years of professional experience with advertising agency Saatchi & Saatchi and currently acts as a consultant, coordinating their Toyota Worldwide Executive Board (TWEB) and working with clients such as Brazil’s national energy company: Petrobras. Brian is an advisory board member of Fuhu, a China-US based internet-software company and Mission/Metrix a mobile?applications company. He has also written a number of articles for Advertising Age magazine.
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