商品簡介
In this updated fifth edition of a work that first appeared 25 years ago, Jowett (communications, U. of Houston) and O'Donnell (emeritus, communications, Montana State U.) survey the propaganda studies literature, incorporating their own ideas in the process. They cover the history of propaganda, institutions of propaganda, what distinguishes propaganda from persuasion, propaganda and psychological warfare, how to analyze propaganda, the role of propaganda in modern society, and case studies of propaganda (two new cases on pharmaceutical marketing and Pentagon propaganda in the US media have been included in this edition) Annotation c2011 Book News, Inc., Portland, OR (booknews.com)
