商品簡介
This introductory textbook on designing and analyzing sample surveys is for students of business; social, health, environmental sciences; and other fields that use responses from people to questionnaires and measured data on selected sample units. After explaining the role of sample surveys in today's world and setting out basic concepts, it describes examples of sample survey design or estimation procedure, along with the pertinent practical problems. Among them are simple random sampling, stratified random sampling, systematic sampling cluster sampling, two-stage cluster sampling, and estimating the population size. This edition includes interactive Excel tools to facilitate computation. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)
